The residential real estate market in CREDAI FAIRPRO 2026 concluded on a strong note, recording 460 confirmed bookings and generating ₹451 crore in total sales over the three-day property exhibition. The event offered a comprehensive snapshot of evolving buyer preferences, emerging micro-markets, and product segments driving demand across Chennai.
Apartments drive volumes and value; clear shift toward larger homes
Apartments emerged as the dominant contributor to sales, accounting for over ₹251 crore from 190 bookings.
The 2 BHK segment led in volume with 96 bookings (48% of apartment sales), reaffirming its position as the most preferred configuration among mid-segment buyers. However, the 3 BHK category stood out in value contribution, with 84 bookings (42%), indicating a decisive shift toward larger homes.
“The trend points to an upgrade cycle, with families opting for larger homes offering more space and comfort,” said K Mothish Kumar.
South suburbs dominate demand
Geographically, South Suburbs accounted for nearly 49% of total apartment bookings, emerging as the strongest micro-market during the exhibition. This was followed by interest from West Central, West Suburbs, and South Central zones, indicating a widening distribution of demand beyond traditional residential hubs.
Villas and plotted developments gain traction
While apartments led overall volumes, villas and plotted developments continued to attract strong interest from premium and long-term investors.
Villa sales contributed significantly to total transaction value, driven by demand for gated community living and premium lifestyle offerings.
Plotted developments also saw steady traction, particularly in emerging corridors along OMR, GST Road, and ECR, supported by infrastructure upgrades and improved connectivity.
“Buyers see plots as flexible assets that offer both immediate ownership and long-term appreciation. There is strong interest in locations along OMR, GST Road, and ECR, driven by infrastructure expansion, improved connectivity, and long-term appreciation prospects,” said Bala Ramajayam of G Square Housing.
Women buyers emerge as a key growth segment
A notable highlight of the exhibition was the rising participation of women homebuyers, who accounted for 33% of total confirmed bookings—approximately one in three transactions.
Commenting on this trend, Sanjay Chugh of Anarock noted that financial independence and rental housing challenges in the city are contributing to increased homeownership among women.
Market outlook
Overall, the data from CREDAI FAIRPRO 2026 reflects a structurally evolving residential market in Chennai—characterized by:
- Rising demand for larger homes
- Expansion of buyer interest across multiple micro-markets
- Strong traction in both end-user and investment-driven segments
- Increasing participation from women buyers
The findings collectively indicate a market in transition, with diversified buyer profiles and sustained momentum across asset classes.