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NeoGrowth Deepens Community Impact through its Flagship CSR Initiative ‘NeoShakti’

Posted on March 25, 2026March 25, 2026 by S Joseph

 


~Focused on enabling women’s economic growth through livelihood creation, skill development, and community-rooted engagement


NeoGrowth, a leading fintech NBFC, significantly deepened its community engagement in FY’26 through NeoShakti, its flagship CSR initiative focused on advancing women’s economic and personal empowerment. Now in its second year, the initiative has made  a shift towards more active, on-ground, and sustained engagement, with a stronger focus on long-term and outcome-oriented interventions.


NeoShakti is focused on two core pillars: livelihood & community development and employment-linked skill development, implemented in partnership with Goonj and Times Employ India Foundation. Together, these initiatives addressed both immediate livelihood needs and long term employability, enabling women to build resilience, strengthen job ready skills, and contribute meaningfully to their families and communities, while also deepening employee participation across NeoGrowth’s CSR efforts.


Through this platform, NeoGrowth aligns its CSR initiatives with the United Nations Sustainable Development Goals (UN SDGs), particularly SDG 5-  Gender Equality and SDG 8- Decent Work & Economic Growth, contributing to inclusive and sustainable development.


Under the livelihood and community development pillar implemented with Goonj, 110 tonnes of urban surplus were collected through awareness drives. Of this, 36,000 kilograms were processed by 33 women beneficiaries into 72,596 utility products. This circular upcycling effort enabled income generation while contributing to the conservation of approximately 360 million litres of water and the avoidance of approximately 46,800 kg of CO₂e emissions.


Alongside livelihood creation, women-led community development activities supported local infrastructure improvements such as canals, kitchen gardens, and water pathways, enhancing access to essential resources. These interventions positively impacted 1,500 families, who also received family kits comprising clothing essentials, hygiene and sanitary items, utensils, footwear, toys, and repurposed products tailored to the local context.

Complementing these efforts, NeoGrowth also advanced its livelihood-linked skill development agenda under NeoShakti through structured training programmes implemented in partnership with Times Employ India Foundation. During FY’26, 170 women beneficiaries underwent training, taking the total number of women trained under NeoShakti to over 300 in the last two years, across Retail and  Business Correspondent & Business Facilitator roles. The programmes covered counselling, classroom training, assessments, certification, and placement readiness support, aligned with industry-relevant curriculum.


To strengthen learning outcomes, the skilling programmes incorporated hands on industry exposure and expert led sessions, enabling participants to gain practical insights into workplace operations, customer engagement, financial processes, fraud awareness, digital tools, and professional readiness. These engagements helped bridge the gap between training and employment, strengthening confidence and job preparedness.


The year’s skill development activities concluded with a certificate distribution ceremony held on 5th  February 2026 in Mumbai, marking the successful completion of the programme and the transition of participants from training to livelihood opportunities, with 80% percent of participants securing placements following course completion.


CSR at NeoGrowth extends beyond structured projects and is reflected in the way employees actively engage with and contribute to these initiatives. During FY’26, employees collectively participated in volunteering activities across multiple non-profit organisations, engaging with NGOs beyond the Company’s core CSR partnerships. These engagements reflect NeoGrowth’s effort to encourage sustained community involvement among its teams.


Commenting on the initiative, Arun Nayyar, MD and CEO, NeoGrowth, said, “FY’26 marked a year of deeper engagement for NeoShakti. By integrating livelihood creation, skill development, and employee participation, we are focused on creating holistic outcomes that support long-term resilience, inclusion, and opportunity. ”


NeoGrowth will continue to strengthen NeoShakti through focused, outcome-driven and community-rooted interventions.

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