Delta Exchange, India’s Leading Crypto Futures and Options (F&O) exchange, has come on board as the co-sponsor of the India–New Zealand T20I and ODI series, extending its association with international cricket. The series, which commenced on October 22, features five T20 Internationals and five One Day Internationals, with matches scheduled until November 15.
The partnership will see Delta Exchange feature across key on-ground and broadcast touchpoints throughout the series. Its branding will appear on static and HD digital perimeter boards, HD digital sight screens and a virtual pitch mat behind the wicket. The brand will also feature on shared backdrops used during match presentations, mid-pitch discussions and press conferences, ensuring visibility across different stages of match coverage.
Cricket continues to bring together audiences across regions and demographics, making it a prominent platform for brands to engage with consumers. Through this association, Delta Exchange aims to strengthen its brand presence among cricket viewers and build awareness of its evolving product portfolio.
Neeraj Thakur, Head of Marketing, Delta Exchange, said, “Cricket is an integral part of India’s sporting culture, bringing together people across generations through their shared passion for the game. Our association with the India–New Zealand series reflects our continued interest in engaging with audiences through major sporting events. With the series spanning both T20Is and ODIs, we look forward to being part of the excitement around the matches and strengthening Delta Exchange’s presence in the country’s sporting landscape.”
The partnership comes as Delta Exchange continues to broaden its offering across crypto and new-age financial products. The platform recently introduced Real World Asset (RWA) token products, including Gold Token Options & Futures, Silver Token Futures, as well as Oil Token & US Stock Token Futures linked to major global companies and indices.
Delta Exchange offers Crypto Futures and Options with INR-only deposits and settlements, allowing users to trade derivatives without owning or holding crypto assets. Its product ecosystem also includes Daily, Weekly & Monthly Expiries on Options, Perpetual Futures, Spot Trading, Algo Trading, Strategy Builder, Basket Orders and API Copilot.
Disclaimer: Delta Exchange is India's #1 Crypto F&O Exchange based on daily trading volume among Indian crypto F&O exchanges, calculated using internal data. Crypto products are unregulated, highly risky, and may offer no regulatory recourse for losses.