- Mumbai and Pune were among the key festive shopping markets in Maharashtra
- Nearly 7 in 10 participating sellers were new
- Décor categories see strong momentum as customers personalise how they celebrate
Festive Demand Spans City Tiers, With 53% of Orders Coming From Tier 4 Markets
Maharashtra was among Meesho’s largest markets for Ganesh Chaturthi shopping this year, with Mumbai and Pune among the key shopping markets in the state. Festive demand also extended beyond major urban centres, reflecting the growing reach of festive e-commerce across smaller towns.
Nationally, Tier 4 markets alone accounted for 53% of all Ganesh Chaturthi orders on Meesho, meaning more than one in two orders came from these markets.
Seller Participation Grows ~26%; Nearly 7 in 10 Sellers Were New
More businesses participated in the festive season this year, with the number of sellers listing Ganesh Chaturthi-related products on Meesho growing ~26% YoY to nearly 9,000. Of these, nearly seven in ten were new sellers, participating in the Ganesh Chaturthi assortment on Meesho for the first time this year.
Decor Emerges as a Festive Favourite
Traditional idols and puja essentials remained central to Ganesh Chaturthi shopping, while décor categories saw strong growth. Torans and wall hangings grew ~139% YoY, more than doubling over the previous year.
Customers also increasingly took the celebration beyond the home, with dashboard figurines and idols growing ~45% YoY to become the third-largest Ganesh Chaturthi category on Meesho.
The broader festive basket included artificial flowers and plants, wall décor, string lights, table lamps, candles and puja articles, reflecting the mix of traditional essentials and decorative products customers shopped for during the festival.