The trusted skincare brand aims to engage discerning skincare enthusiasts by introducing its globally acclaimed best-sellers to the Indian market.
Marking a new chapter in skincare innovation, NIVEA, India’s loved and trusted household brand for generations, proudly announced its foray into the evolved skincare category. With Samantha Ruth Prabhu as their ambassador, NIVEA introduced the Luminous EvenGlow Range reaffirming the brand’scommitment to science-backed skincare solutions for its consumers. At the heart of the range is the brand’s patented technology – Thiamidol, a powerful ingredient clinically proven to reduce dark spots, hyperpigmentation and enhance skin radiance in twoweeks. The Luminous EvenGlow Range is crafted to provide long-lasting luminosity, making radiant, even-toned skin accessible to all.
NIVEA unveiled this skincare range, thoughtfully crafted for modern skin needs, through an engaging TVC featuring the radiant Samantha Ruth Prabhu. The film captures Samantha embracing her skincare journey with confidence, authenticity and care – values that align seamlessly with NIVEA’s philosophy. As the narrative unfolds, she effortlessly takes charge of her skin, culminating in a striking visual of her spotless, luminous glow – reinforcing that with NIVEA, skin always comes first.
The range stands as a true game changer in skincare, crafted with utmost care and over a decade of dedicated research. The range includes – a serum, night cream, day creamand face wash, offering a complete regimen for glowing, healthy-looking skin. Apart from the hero ingredient – Thiamidol, the range is infused with enriching actives like Salicylic Acid, Green Tea and Hyaluronic Acid offering the ideal solution for even toned, glowing and hydrated skin.
Speaking on the launch, Geetika Mehta, Managing Director of NIVEA India, stated, “In a country where 37% of people grapple with hyperpigmentation daily, the need for effective skincare solutions is more pressing than ever. As a brand trusted for generations, NIVEA remains committed to pioneering science-backed innovations that address real consumer needs. With the launch of the new range, we bring to India a breakthrough formulation powered by our patented Thiamidol technology – designed to visibly reduce dark spots and restore skin’s natural radiance.
She added, “We are also delighted to have Samantha Ruth Prabhu as the face of this launch. Just like NIVEA, she believes in embracing one’s true self while striving for the best, making this partnership a natural fit. This launch is more than just a product introduction – it’s a testament to our dedication to combining global expertise with deep local insights, ensuring that skincare is not just effective, but also inclusive and accessible.”
Commenting on the collaboration, Samantha Ruth Prabhu said, “NIVEA has been a trusted name for me and my family for years, making this partnership incredibly special. Skincare, for me, is about consistency and care – choosing products that are both effective and gentle. The Luminous Even Glow range stands out because it doesn’t just reduce dark spots; it enhances skin’s natural radiance with science-backed innovation. What makes this collaboration even more meaningful is NIVEA’s deep-rooted philosophy of care, which aligns perfectly with my own approach to beauty. I’m excited for everyone to experience this transformative range and embrace their glow with confidence.”
The range includes four products for a well-rounded, skincare regimen:
· NIVEA Luminous Even Glow Oil Control Serum – Rs. 599 for 40ml | Rs. 179 for 10ml
· NIVEA Luminous Even Glow Oil Control Day Cream with SPF50 – Rs. 449 for 40ml | Rs.99 10ml
· NIVEA Luminous Even Glow Night Cream – Rs. 499 for 40ml
· NIVEA Luminous Even Glow Face Wash – Rs. 250 for 100ml | Rs. 150 for 50ml
The entire range is now available on Nykaa and Myntrafor consumers to shop.
Brand film- https://www.youtube.com/watch?v=L3j9TipgObk
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