Central Depository Services (India) Limited (CDSL) Investor Protection Fund (IPF) has launched a new digital ad campaign around the occasion of International Women’s Day as part of its flagship investor awareness initiative ‘AtmanirbHER’, encouraging women to responsibly begin their investment journey in the securities market and become ‘Ms. Atmanirbhar Investor’.
The campaign highlights the growing participation of women in the securities market, noting that women investors today account for 25% of demat account holders, up from 20% last year, reflecting a positive shift towards financial inclusion and investor awareness.
As part of the initiative, CDSL IPF has released two digital ad films, rolled out as a multilingual campaign in 12 Indian languages to reach women investors across the country.
The first film portrays how a group of friends motivates their hesitant friend to overcome her doubts and take the first step towards well-informed investing. The second film celebrates her decision to begin her investment journey, symbolising the confidence and freedom that comes with taking charge of one’s financial future. Together, the films reinforce the campaign message #BanoMsAtmanirbharInvestor, highlighting that investing in the securities market, backed by research and planning, can empower women to achieve financial independence and pursue their dreams.
Speaking about the campaign, Ms. Nayana Ovalekar, Chief Regulatory Officer, CDSL and Trustee, CDSL IPF, said, “Financial self-sufficiency is one of the most powerful forms of empowerment, and investing is a key step in that journey. Through the ‘AtmanirbHER’ initiative, we aim to encourage more women to take their first step towards investing in the securities market with the right knowledge, planning and confidence, enabling them to build a secure financial future and truly become Atmanirbhar investors.”
CDSL IPF continues to promote financial literacy and investor awareness across diverse audiences. The ‘AtmanirbHER’ initiative seeks to encourage women from varied backgrounds to participate responsibly in the securities market and build long-term financial security.
Link to watch the ad campaign films:
- Film 1 link: https://youtu.be/67W–BXl2H8?si=d741IhvrQ1N0dEv5
- Film 2 link: https://youtu.be/OMKH378uv0k?si=p-4nv_EbY9u8gHMz