BharatBenz Introduces ‘Rakshana’, an Uptime Assurance Program to Enhance Business Profitability for Customers
- BharatBenz assures customers of service of trucks and buses within 48 hours at authorized service centres
- BharatBenz Rakshana Program compensates customers if service or repair exceeds 48 hours
- Plans to increase the number of touchpoints and service bays by around 15% by end of 2023
- BharatBenz produces the safest truck cabins in India and Rakshana will add more value to the superior package and services
Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler Truck AG, has launched an industry-leading uptime assurance program called ‘BharatBenz Rakshana’ with an objective to help BharatBenz customers enhance business profitability. Rakshana program commits to servicing and delivering BharatBenz trucks and buses within 48 hours. This program is a standard feature in BharatBenz on-road haulage trucks, tippers, tractor trailers and buses which already come with an active powertrain warranty at the time of sale as it assures timely delivery of vehicles that report to authorized BharatBenz service stations located across the country for service.
Commenting on the introduction of BharatBenz Rakshana Program Mr. Rajaram K, Vice President – BharatBenz Marketing, Sales and Customer Service at DICV, “At BharatBenz, we constantly strive to enhance our customers’ experience. With the roll out of Rakshana, an uptime assurance program, we are taking a step further in our customer service commitment to enhancing our customers’ business productivity and profitability. We are also enhancing the efficiency of our technicians to reskill and upskill through BharatBenz Regional Training Centres, offering one of the industry’s best roadside assistance and services at our touchpoints. Our aim is to increase touchpoints and service bays by 13% and 17% by December 2023 to address our growing customer base across India.”
The Rakshana program covers scheduled services, running repairs or vehicle breakdown cases. Over 98% of the trucks and buses that check in to BharatBenz service centres are serviced and delivered to customers within 48 hours. However, in case the service delivery exceeds 48 hours, BharatBenz will compensate the customer as per the terms and conditions of the Rakshana program. This makes the Rakshana Program one of the most unique customer service initiatives in the Indian commercial vehicles industry. The compensation for the delay in completion of the service will be a percentage of the cost incurred in the service.
BharatBenz has the reputation of being one of the most respected truck brands in the Indian commercial vehicle industry since its inception and known for its stellar engineering, safe vehicles and uptime assurance. The brand’s dealerships and service stations are located on leading national and state highways, providing ease and flexibility to every type of customer. BharatBenz has over 300 touchpoints across India covering national highways on the Golden Quadrilateral North-South and East-West Corridors, with reach to customers on these highways within two hours. BharatBenz trucks have arguably the safest crash-tested cabins in India which meet the highest safety standards as per European cab-crash regulations that are not introduced in India yet.