·         Audi Merchandise is a bold fusion of performance-inspired design and everyday sophistication

Audi, the German luxury car manufacturer, today announced an exclusive partnership with Ajio Luxe, India’s premier destination for curated luxury across fashion, lifestyle, and beyond, to launch the Audi Collection for customers, brand loyalists and enthusiasts. The collection includes over 30 products spanning lifestyle, accessories, premium collectibles, and precision-crafted miniatures.

With prices ranging from ₹3,000 to ₹95,000, the Audi Collection brings the brand’s iconic design language off the road and into everyday life, blending automotive precision with modern style. 

Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe style is an extension of performance. Our collaboration with Ajio Luxe allows customers to bring home Audi’s progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life—refined, expressive, and confidently understated. Each piece reflects Audi’s design DNA, shaped by performance, enhanced by craftsmanship, and rooted in progress.”  

Mr. Deval Shah, Business Head, Ajio Luxe, said, “At Ajio Luxe, we understand the evolving aspirations of India’s top consumers, who drive the majority of discretionary spending. While luxury was once confined to a handful of cities, we’re building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.”

The new range features thoughtfully curated accessories across four distinct categories: Business, Active, Audi Sport, and Miniatures. Each line reflects Audi’s commitment to quality, precision, and timeless design—whether it’s through functional bags, stylish sunglasses, sophisticated drinkware, premium watches, or collectible scale models.