Enabled on the ‘Impact Whey Protein' packaging, customers will have the ability to verify authenticity and access product information
Myprotein, India’s foremost online sports nutrition brand, announces a significant enhancement to their overall commitment to the Indian market. Introducing the innovative ‘Authentication QR Code’ feature, consumers can now easily verify and confirm the authenticity of their purchases. This feature provides access to important data such as authenticity, country of origin, best before date, and batch number.
Strategically positioned on the back of every unit of Impact Whey Protein, the QR code provides customers with convenient access to essential product information. Through proactive measure and understanding the sentiments of customers in the country, Myprotein aims to safeguard customer health and combat counterfeit products in the market.
Commenting on the development, Sudeshna Saha, Regional Manager India, Myprotein said,”We're thrilled to introduce the authentication QR Code feature on our Impact Whey Protein packaging. This innovative addition not only reinforces our dedication to delivering high-quality products but also empowers our customers to make informed purchasing decisions. Our customers can now enjoy their favorite protein products with confidence, knowing they are receiving genuine, high-quality nutrition.”
To further educate consumers about this new feature, Myprotein has released an informative video across social media platforms, outlining the simple steps to authenticate their product. Link