Michelin, the world's leading tyre technology company, has opened two new Michelin Tyres & Services (MTS) stores in Delhi, at Dwarka and Karol Bagh. The stores bring Michelin's premium tyre range, including the recently launched Made-in-India Primacy 5, to customers across west and central Delhi, along with professional fitment and tyre care.
Dwarka: In partnership with Excellent Tyres, the store is spread across 1500 sq. ft. The store serves one of Delhi's largest planned residential sub-cities and its fast-growing south-west corridor. Excellent Tyres was founded in 1994 and has more than three decades of experience in Delhi's tyre business.
Karol Bagh: Opened in partnership with Rana Tyres, the store is spread across 1000 sq. ft. and is located in one of the capital's best-known automotive trade hubs. Established in 1977 and now run by its third generation, Rana Tyres brings nearly five decades of technical expertise and a loyal customer base to the partnership.
The stores were inaugurated by The new facility was inaugurated by Mr. Benjamin Coesnon- Marketing Director India.
Mr. Shantanu Deshpande, Managing Director, Michelin India, said, “ Delhi is one of the largest premium car markets in the country. Expanding our presence in Delhi will provide accessibility to today's customers and serve the next wave of premium car owners. With the Made-in-India Primacy 5 now available at these stores, customers in the capital can get Michelin's globally benchmarked safety and longevity, backed by expert service from trusted partners. India remains a key growth market for Michelin, and Delhi is central to how we continue to build our presence.”
The expansion is part of Michelin's long-term investment in India. Michelin had expanded its distribution network to more than 800 points of sale. The company has invested more than INR 2,800 crore in its Chennai manufacturing facility and has further invested a INR 686 crore in a passenger car tyre line, which now produces the Primacy 5 for Indian customers. The new stores will provide customers safer, more durable and higher-performing mobility.