IndiGo, India's preferred airline and one of the world’s fastest growing carriers, has entered into a strategic partnership with the Ministry of Tourism, Government of India, through a Memorandum Of Understanding (MOU) to launch a global initiative – “Incredible India by IndiGo”. The initiative aims to drive international tourism into India by showcasing its diversity, heritage, natural beauty, and distinctive travel experiences to travellers around the world.
With an extensive network connecting over 95 domestic and 40+ international destinations, complemented by 13 codeshare partnerships, IndiGo offers seamless connectivity from more than 95 global destinations to over 95 cities in India. As IndiGo completes 20 years of giving wings to the nation by connecting people and places, “Incredible India by IndiGo” builds on that journey by inspiring global travellers to discover the country’s rich culture and diverse experiences, while also showcasing the innovation, entrepreneurship and technology shaping modern India.
As part of launching the initiative, IndiGo has unveiled a special film that captures the spirit, diverse experiences and breathtaking landscapes of India, as it prepares to welcome and delight customers from across the globe. The video can be viewed HERE.
Neetan Chopra, Chief Digital and Information Officer, IndiGo, said, “At IndiGo, we believe India's story extends far beyond its rich cultural heritage and iconic destinations. Through 'Incredible India by IndiGo', we are proud to partner with the Ministry of Tourism to showcase a country that seamlessly blends tradition with innovation, and history with progress. As India continues to emerge as a global centre for entrepreneurship, technology, and creativity, this initiative will offer travellers a deeper understanding of the ideas, talent, and opportunities driving the nation's growth. Together, we aim to inspire travellers around the world to discover not only India's remarkable legacy, but also its boundless potential.”
Under the partnership, IndiGo and the Ministry of Tourism will jointly develop destination-focused content and promotional assets and publicise them across various online as well as offline platforms to promote tourism to India. The initiative will also leverage IndiGo's in-flight and digital customer touchpoints to encourage more travellers to explore India and support the continued growth of inbound tourism.
The initiative will be rolled out across key cities, tourism destinations globally, including IndiGo’s international network through destination-led campaigns spanning various mediums and platforms of engaging with customers.